Wachtstr. 17-24
28195 Bremen
Germany

BEST

Transparency:

Users of ProCampaign v8.11 are informed about relevant data protection issues by means of a specific information leaflet. They are provided with a detailed data protection concept in German language on request. ProCampaign’s functionality is described in an elaborate and comprehensible manner in the ProCampaign user manual.

ATTENTION

ProCampaign v8.11 facilitates its privacy-compliant use. However, responsibility for the processing of personal data by means of ProCampaign lies with the users who qualify as controllers whereas Consultix acts as a processor on behalf of its customers.

SUMMARY

ProCampaign is a web based application to support users’ Customer Relationship Management (CRM). By means of ProCampaign, personal data of end customers (consumers) are processed for market analysis, customer loyalty and marketing campaign purposes.

End customer data may be transferred by users to ProCampaign via a data entry interface. Furthermore, use of additional interfaces allows for end customers entering data directly in ProCampaign (e.g., by means of completing a form on the user’s website).

DETAILS

Recert 202207

The following new functionalities have been added to the ToE:

• ProCampaign can now be used specifically for the hotel and event industry to process a guest’s data for the management and processing of the booking, e.g., to send the guest a reservation confirmation by e-mail.
• A new feature is the “One-Click-Profile Export”: Upon request of a data subject, the user can create a password-encrypted file with all profile data in ProCampaign with one click.
• ProCampaign can now also be used to edit a website that can be used as a self-service center for consumers. In a Self Service Center, consumers can view, change, delete their data and give or revoke consent.

The re-evaluation showed that ProCampaign v8.11 meets all applicable EuroPriSe requirements. 

Recert 201902

Several new functionalities were added to ProCampaign since its first recertification in February 2017. For that reason, the re-evaluation was in fact partly a new initial evaluation. In addition to the functionalities that were already covered by the previous recertification, the target of evaluation of the current recertification includes the following functionalities:

• Messenger Service
• Function of registration via mobile phone number
• Communication through MMS

The re-evaluation showed that ProCampaign v8.0 meets all applicable EuroPriSe requirements. 

Recert 201702

Several new functionalities were added to ProCampaign since its initial certification in February 2012. For that reason, the re-evaluation was in fact partly a new initial evaluation. In addition to the functionalities that were already covered by the initial certification, the target of evaluation of the current recertification includes the following functionalities:

• Surveys
• Messaging (via email (already part of the initial certification) and SMS (new))
• Multivariate testing
• Best send time optimization
• Link tagging
• Statistics
• Direct Query
• Couponing
• Geolocalisation (identification of customers who live within or in the vicinity of a specific zip code area)
• Ratings & Reviews
• OAuth2 interface

The re-evaluation showed that ProCampaign v7.0 meets all applicable EuroPriSe requirements. 

Initial Cert 201202

The focus of ProCampaign is on the so-called permission marketing: It supports the obtaining and management of end customers’ consent to the processing of personal data for the above-mentioned purposes. ProCampaign is capable of storing end customers’ consent (opt-in) or objection (opt-out), thereby distinguishing between different communication channels (e.g., email, phone).

Target of Evaluation (ToE) is ProCampaign v2.0 (function as provided in February 2012). The ToE includes the following functionalities:

• Obtaining and management of end customers’ consent
• Assignment of registration numbers
• Deduplication of records
• Exclusion of certain end customers
• Data cleansing
• Resource analysis
• Data selection
• ProComplaint (input mask for complaint management)

The ToE does not include the following optional features of ProCampaign:

• Check and correction of name and postal address
• Mover check
• Designation of most valuable consumer
• Detection and investigation of violations of terms and conditions

Legal Evaluator

Dr. Irene Karper LL.M.Eur.
datenschutz cert GmbH
Konsul-Smidt-Str. 88a
28217 Bremen
Germany

Technical Evaluator (since 07/2018)

Dr. Irene Karper LL.M.Eur.
datenschutz cert GmbH
Konsul-Smidt-Str. 88a
28217 Bremen
Germany

Technical Evaluator (from monitoring in 10/2017 until 06/2018)

Alexey Testsov
datenschutz cert GmbH
Konsul-Smidt-Str. 88a
28217 Bremen
Germany

Technical Evaluator (until recert in 02/2017)

Dipl. Math. Ralf von Rahden
datenschutz cert GmbH
Konsul-Smidt-Str. 88a
28217 Bremen
Germany

Formerly Certified Versions

8.0 (02/2019)

7.0 (02/2017)

2.0 (02/2012)